Reach small business owners
.
at the moment they buy.
Every visitor on Bizpinions searched for something about running, funding, buying, or selling a business. They’re not browsing — they’re deciding. That’s your audience.
The audience
Every single visitor on Bizpinions self-selected by searching for something business-related. They are actively researching software, loans, franchises, or vendors. This is the highest commercial intent audience you can reach.
120
Articles published
100%
Business owners
5
Buying stages
High
Purchase intent
Advertising options
Sponsored placement review
Custom pricing
Your product reviewed and featured in The Verdict. Sponsored placement label included. Our scores and verdicts are ours — not influenced by the placement fee.
- Dedicated review page on Bizpinions
- Featured in The Verdict hub
- Included in relevant category searches
- Newsletter mention to our full list
- Affiliate links embedded — you pay twice, you earn twice
- Permanent placement — not time-limited
Newsletter sponsorship
Custom per issue
One sponsor slot per weekly newsletter issue. Featured prominently, clearly labeled as sponsored. Sent to our full subscriber list of engaged business owners.
- Full subscriber list reach
- Prominent placement in issue
- Your copy, our format
- Clearly labeled as sponsored
Display advertising
Cpm based
Display ad placements across relevant article pages. Best for broad awareness to our business owner audience.
- Targeted to relevant content pillars
- Mobile-first placements
- Monthly reporting
Who advertises on Bizpinions
Ideal advertisers
SaaS companies — CRM, payroll, accounting, HR, and any software used by small business operators.
Lenders and financial services — SBA lenders, equipment financers, factoring companies, credit providers.
Franchise systems — Any franchise looking to attract qualified, research-ready prospects.
Professional services — Accountants, lawyers, business brokers, exit advisors, consultants.
Business service providers — Insurance, payroll bureaus, HR services, marketing agencies.
Ready to reach small business buyers?
Contact us to discuss placement options, pricing, and availability. We respond within 1 business day.